Most of
you are probably familiar with Pinterest by
now. Everybody is pinning these days it seems to have become very popular via
the mobile platform. But I’m willing to bet most of you had never even heard of
Pinterest this time last year. So why did Pinterest go from zero to hero so
quickly? If you’re someone like me who hopped on the Pinterest bandwagon in
2012, the answer is immediately obvious:
Pinterest
is visual, entertaining, and most of all it’s easy to use.
I myself downloaded it via the Apple Apps store as
the features of Pinterest were extremely interesting. However, since most of my
friends did not have an account, I eventually left. But now they are starting
to get onto it. Hence, I might be jumping back onto it soon!
So what is so special about
Pinterest? Well the visual new social network highlights the connection between
visually compelling design and user experience. We are no longer in Netscape
anymore.
The Internet then…
…The Internet now.
Where
social media sites like Flickr are great web 1.0 photo sharing networks,
Pinterest takes interaction and engagement to the next level with exciting
design and a dead-simple interface. Of course Pinterest’s uniqueness has been
widely duplicated by this point, but imitation is
the sincerest form of flattery right?
Beyond an
exciting UI for end users, Pinterest has also skyrocketed to success because of
the natural way brands can promote their
products on Pinterest. Pinterest can refer more traffic than
Facebook, Yahoo organic search, and even Twitter depending on your niche. No
wonder brands love the platform.
Lastly,
this video will show you the growth of Pinterest as a social network site, from
a marketer’s point of view!
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